STRATEGIC FOOTWEAR SERVICES OFFERING PERSONALISED DESIGN AND MANUFACTURING SUPPORT FOR FOUNDERS AND TEAMS.
Working collaboratively to build a successful footwear collection because each brand and client is unique in their journey towards their footwear goals. Therefore we tailor make each package according to what each client needs.
With 20 years of experience, we combine trend analysis and research to provide valuable insights for upcoming seasons. Our trend reports support the footwear design process, whether as part of brand immersion or a seasonal refresh. Drawing from industry insights and global references, we deliver targeted forecasts tailored to your market. Our team travels worldwide, covering key cities, stores, and trade shows to ensure market-specific research and inspiration.
Design is at the heart of what we do. We thrive on balancing fashion and functionality to meet each market’s unique challenges. Through collaboration, we blend fresh creativity with product requirements and market insights to achieve the perfect design balance.Our talent pool offers diverse skills, delivering expertise in product design, heels to work wear, trainers to pram shoes, branding, graphic design, social media content, and website creation.
I offer mentorship with empathy, guiding you to understand your brand, unlock product potential, and gain insight into the footwear industry. Through three tailored sessions, we’ll collaborate on a structured curriculum to develop and refine your unique brand concept.
Technical files or specification sheets (spec packs) are essential for a successful project. These factory-focused documents clearly communicate your design and its key features. A professional tech pack includes precise details on all components; uppers, linings, branding, materials, soles, finishes, treatments, and measurements. We can deliver tech packs based on your design sketch to ensure clear communication, accuracy and consistency in production.
With development experience in 15+ countries, from Albania to Cambodia and Brazil, we help identify the best location for your product. Considering your priorities, we source the right manufacturing partner to meet your needs. AS a plus our network of local EU suppliers also supports last and outsole development through to material sourcing, ensuring cost-effective solutions for any international factory.
Our retainer-based product development service oversees sample making and production in your chosen country. With experience in 15+ countries, we navigate global manufacturing challenges, ensuring smooth collaboration. We provide regular feedback, timeline management, and quality control to keep your project on track, delivering precision and efficiency.
As part of your branding and product development, packaging is a key consideration. We help streamline the process by discussing minimums, material choices, wrapping, and sustainable logistics to ensure a seamless transition.
Our team of specialist social media managers or content creators will support your brand either from it’s initial start up or with a negotiated take over when you need to focus your attention else where.
A PERSONALISED APPROACH TO EACH BRAND’S DNA AND THEIR FOUNDERS REQUIREMENTS.
Design is at the core of what we do. We develop all types of footwear, balancing fashion and functionality to meet market needs. We blend creativity with technical expertise and industry insights to create innovative, commercially viable designs that align with your brand and consumer expectations.
Millwoods wanted a collaboration due to their rapid growth and lack of experience. They were in search of an industry professional to support them in their brand growth. First calling was to innovate the designs, freshen the best sellers and support the factory in sourcing better quality materials product.
The range required to diversify on their factory sources. EU manufacturers were required to deliver, but without an agent, I was required to liaise with the suppliers to help with timely deliveries and samples.
Edie is a vegan footwear collection driven from the lack of luxury non leather product on the market.
In their quest to find a manufacturing partner who could work with their minimums and materials they contacted me to facilitate the process. We established a clear working process that communicated well with potencial product, studied the market and possibilities while simultaneously sourcing the right materials and factory to make samples and produce their stock.
Edie is a successful brand appearing on the Australian fashion circuit with a hue potential to grow.
Rex brand is a relaunch of a historical footwear brand.
The owner approached me with the desire to have someone project managing the team and factory from Spain.
Material and supplier insight supported the changes the project saw due to new costing structures and adjustments required to create and produce a comfort orientated product for her market. Design services supported the seasonal continuation.
In collaboration with the owner we designed and developed a range of orthotic inspired footwear for medical professionals.
The idea of creating a collection of shoes came from the owners who’s medical colleagues were lacking in stylish footwear which provided orthotic support. Footwear that moved away from the sports shoes and provided luxury and comfort for the market.
It took 2 years of working together to develop the shoes with a successful footwear factory in portugal. I was also responsible for providing additional value to the project in terms of art direction, social media and photography.
At FDI we simultaneously create beautiful footwear for our client niche and goes the extra mile to deliver end to end support to guarantee success.
Hi, I’m Lydia me and the team are based in Alicante Spain. After years of working in high street fashion brands across the UK and Spain I built Footwear Design Insight. The primary motivation was a combination of a passion for this complicated yet beautiful craft, and frustration due to the lack of access to the footwear industry.
Over the past 5 years we’ve managed multiple start ups and collaborated with peers and existing brands. This has build a firm foundation of how to build and execute a profitable footwear brand.
We now have a team of developers, social media creators, QC and retail experts that support a brand through their development process.
Edie Collective
Jane - Millwoods
Nanette - Rex Shoes
Navleen- Rooh
Ex employer
Chadette Maragh
Our team of experts is here to guide you through every step of your footwear development journey. From concept to creation, we ensure that your vision is brought to life with precision and creativity. Get in touch with us today to start building your next collection.
